kinet’ic Design’: adj. n. Visualising dynamic driving characteristics through external and internal design elements.
In 2004, Martin Smith, the Executive Design Director for Ford of Europe, was challenged with the task of forming a new design language for Ford. This was a defining moment in Ford’s recent history, which resulted in a new design philosophy for the company – Ford kinetic Design was here to stay.
Watch exclusive behind the scenes footage from the TV ad
If you’d like to know how the TV ad was created, there’s a making of video that explains it all. To watch the film, just click on the ‘clapperboard’ picture in the top right panel.